[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.votana.cz\/kde-nejcasteji-najdeme-pr-clanky\/#Article","mainEntityOfPage":"https:\/\/www.votana.cz\/kde-nejcasteji-najdeme-pr-clanky\/","headline":"Kde nej\u010dast\u011bji najdeme PR \u010dl\u00e1nky","name":"Kde nej\u010dast\u011bji najdeme PR \u010dl\u00e1nky","description":"Je jasn\u00e9, \u017ee ka\u017ed\u00e1 firma pot\u0159ebuje ur\u010ditou formu propagace. Bez n\u00ed toti\u017e nezvl\u00e1dne p\u0159il\u00e1kat nov\u00e9 z\u00e1kazn\u00edky, co\u017e je d\u016fle\u017eitou podm\u00ednkou dosa\u017een\u00ed zisku. A pr\u00e1v\u011b dosa\u017een\u00ed zisku je d\u016fvodem, pro\u010d byla kter\u00e1koliv firma zalo\u017eena. Marketingov\u00fdch strategi\u00ed je pom\u011brn\u011b mnoho. Obvykle se samoz\u0159ejm\u011b nepou\u017e\u00edv\u00e1 pouze jedna, n\u00fdbr\u017e jejich kombinace, p\u0159i\u010dem\u017e jednotliv\u00e9 elementy jsou voleny tak, aby se […]","datePublished":"2020-09-19","dateModified":"2023-05-04","author":{"@type":"Person","@id":"https:\/\/www.votana.cz\/author\/#Person","name":"","url":"https:\/\/www.votana.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/087c2e57f451bc02fa8017914855d7c40cf6c7d5dc1637b868e007adc26322d1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/087c2e57f451bc02fa8017914855d7c40cf6c7d5dc1637b868e007adc26322d1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"votana.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.votana.cz\/wp-content\/uploads\/clanek3_6.jpg","url":"https:\/\/www.votana.cz\/wp-content\/uploads\/clanek3_6.jpg","height":0,"width":0},"url":"https:\/\/www.votana.cz\/kde-nejcasteji-najdeme-pr-clanky\/","about":["Online"],"wordCount":425,"articleBody":"       Je jasn\u00e9, \u017ee ka\u017ed\u00e1 firma pot\u0159ebuje ur\u010ditou formu propagace. Bez n\u00ed toti\u017e nezvl\u00e1dne p\u0159il\u00e1kat nov\u00e9 z\u00e1kazn\u00edky, co\u017e je d\u016fle\u017eitou podm\u00ednkou dosa\u017een\u00ed zisku. A pr\u00e1v\u011b dosa\u017een\u00ed zisku je d\u016fvodem, pro\u010d byla kter\u00e1koliv firma zalo\u017eena.Marketingov\u00fdch strategi\u00ed je pom\u011brn\u011b mnoho. Obvykle se samoz\u0159ejm\u011b nepou\u017e\u00edv\u00e1 pouze jedna, n\u00fdbr\u017e jejich kombinace, p\u0159i\u010dem\u017e jednotliv\u00e9 elementy jsou voleny tak, aby se navz\u00e1jem dopl\u0148ovaly pro dosa\u017een\u00ed co nejlep\u0161\u00edho v\u00fdsledku.Tou nejzn\u00e1m\u011bj\u0161\u00ed metodou propagace, alespo\u0148 mezi \u0161irokou ve\u0159ejnost\u00ed, je samoz\u0159ejm\u011b reklama, zvl\u00e1\u0161t\u011b ta televizn\u00ed. Av\u0161ak nen\u00ed ani zdaleka jedin\u00e1, i kdy\u017e je zdaleka nejp\u0159\u00edm\u011bj\u0161\u00ed. Jsou i strategie, kter\u00e9 naopak po\u010d\u00edtaj\u00ed s t\u00edm, \u017ee z\u00e1kazn\u00edk ani nev\u00ed, \u017ee je mu dan\u00fd v\u00fdrobek prakticky podsouv\u00e1n.Jednou z nich jsou i PR \u010dl\u00e1nky. Najdeme je obvykle v nejr\u016fzn\u011bj\u0161\u00edch novin\u00e1ch a \u010dasopisech, ale v posledn\u00ed dob\u011b jich je st\u00e1le v\u00edce i na internetu. Jak\u00fd je jejich princip?V podstat\u011b je to pom\u011brn\u011b jednoduch\u00e9. Nap\u00ed\u0161e se \u010dl\u00e1nek, kter\u00fd vypad\u00e1, jako by do dan\u00e9ho \u010dasopisu pat\u0159il. Ob\u010das se dokonce m\u016f\u017ee tv\u00e1\u0159it i jako rozhovor. V n\u011bm je v\u0161ak zakomponov\u00e1n dan\u00fd produkt, tak, aby to vypadalo, \u017ee jej dan\u00fd \u010dasopis doporu\u010duje.Je toti\u017e jasn\u00e9, \u017ee pokud lid\u00e9 dan\u00fd \u010dasopis odeb\u00edraj\u00ed, pak v\u011b\u0159\u00ed tomu, co je v n\u011bm naps\u00e1no. A pokud budou onen \u010dl\u00e1nek pova\u017eovat za sou\u010d\u00e1st \u010dasopisu a nikoliv za reklamu, pak je mnohem v\u011bt\u0161\u00ed pravd\u011bpodobnost, \u017ee mu uv\u011b\u0159\u00ed a onen produkt si koup\u00ed.Je samoz\u0159ejm\u00e9, \u017ee se jedn\u00e1 o jist\u00fd zp\u016fsob klam\u00e1n\u00ed z\u00e1kazn\u00edka. Av\u0161ak nem\u016f\u017eeme to m\u00edt obchod\u016fm za zl\u00e9. Nav\u00edc z\u00e1kon na\u0159izuje, aby tyto \u010dl\u00e1nky byly pat\u0159i\u010dn\u011b ozna\u010deny. Nej\u010dast\u011bji se pou\u017e\u00edvaj\u00ed term\u00edny jako \u201eplacen\u00e1 inzerce\u201c \u010di \u201epublic relation\u201c. A to je samoz\u0159ejm\u011b v po\u0159\u00e1dku.Probl\u00e9m ov\u0161em je, \u017ee tato slova jsou obvykle naps\u00e1na mal\u00fdm p\u00edsmem n\u011bkde na okraji \u010dl\u00e1nku. Zvl\u00e1\u0161t\u011b sta\u0159\u00ed lid\u00e9 si toho pak nemus\u00ed v\u0161imnout, a mohou si tedy myslet, \u017ee jde o p\u016fvodn\u00ed sou\u010d\u00e1st \u010dasopisu.Je tedy dobr\u00e9 \u0161\u00ed\u0159it osv\u011btu o t\u00e9to metod\u011b propagace, aby j\u00ed lid\u00e9 tak snadno nepodl\u00e9hali. Uvid\u00edte, \u017ee to rozhodn\u011b pom\u016f\u017ee.                                                                                                                                                                                                                                                                                                                                                                                          4\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Kde nej\u010dast\u011bji najdeme PR \u010dl\u00e1nky","item":"https:\/\/www.votana.cz\/kde-nejcasteji-najdeme-pr-clanky\/#breadcrumbitem"}]}]